In honor of its 175th anniversary, Tiffany & Co. launches RUBEDO, a new jeweler’s metal that radiates with the warm tones of first morning light. 

As one of my greatest honors and quite literally a dream come true, Tiffany & Co. commissioned a series of Cinemagraphs unveiling today in the flagship store on New York’s 5th avenue for this unbelievably beautiful new collection. The Tiffany 1837 RUBEDO metal is the first such creation in Tiffany’s history to marry the richness of gold, the brilliance of silver and the warmth of copper which was a pleasure to bring to life in our Cinemagraphic way. The quietness of sunlight, the warm shine of a new metal, and a start of a new day with RUBEDO.

Here are handful of photographs from our moment together inspired by peace and beauty while bathed in quiet light…

What’s in a name? RUBEDO, in the medieval philosophy of alchemy, was the title of the very highest achievement, when in matter and spirit fused to create something of rare beauty.