[I] recently discovered Protagonist though the tightly curated site The Line that always seems to find the coolest yet most understated items in fashion, beauty and home decor. Offline their retail store is done through a living editorial moment by putting the shopping experience inside the dream Soho loft, known as “The Apartment by The Line“. Whenever I pop in I am always inspired either by the chic curation for the woman I dream to be in New York (think minimal, confident, quality) or through discovery of new designers whom all seem to have an affinity toward elevated wardrobe essentials, the kind of pieces you invest in because they will never go out of style.

Protagonist, under the direction of Georgia Lazzaro, formally of Narciso Rodriguez and Calvin Klein, is a delicious study in simplicity and quality. The Line, known mostly for their shirting, has stolen my heart for their black and white basics, especially in the realm of the LBD. I stopped by their NYFW presentation hosted at The Apartment in Soho to see what direction they are going in and how much I need to save to become a Protagonist woman.