Banana Republic

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[W]hen I was growing up in Texas I loved to go to the Banana Republic store. All my dreams were ahead of me: being a New York woman, going on a safari, and working as a photographer; all things I felt closer to when I walked around their store. Fast forward some years and not only do I have the wonderful joy of working with Banana Republic from time to time but I can also swing by their flagship store at Rockefeller Center because I did become that woman I dreamed of. It’s so fitting that Banana Republic, a brand built on classic style (and you know I love classic), would find its way into such a historical part of New York City. It is to no surprise that they took great care and artistry into the recent renovation of the space.

Most beautifully, I was beyond thrilled to see the tribute to the city that Banana Republic has crafted: a 360-degree black-and-white photo shot from the top of the Rockefeller Center, 70 stories high, capturing an iconic view of New York City at twilight. Shot by Susan Wides, the city sparkles with life and light and is truly at her most beautiful. The photograph spans one horizon line, displayed on customized light boxes in the rotunda of the store, giving everyone the experience of seeing the “top of the Rock” at ground level. Susan says about her work, “I wish to convey the experience not merely of being in a place, but of connecting to that place on many levels of consciousness.

And of course, there is no place more appropriate for such an installation than Rockefeller Center, one of the last major buildings in the United States to incorporate public art, with the stunning Atlas Statue on the center’s Palazzo D’Italia. The Banana Republic store is mere steps away from the statue, welcoming us in the way only New York City can.

Won’t you join me inside?

On Friday November 15th at 5pm, Banana Republic will be celebrating the grand re-opening at this Fifth Ave Flagship store (626 5th Ave)  with wine provided by Cameron Hughes and a performance by St. Lucia at 7pm. I’ll be there hanging out and taking over the @bananarepublic instagram and I’d love for you to join the party with me!

Hope to see you there Friday!

Banana Republic in my history

  • Molly {Dreams in HD}

    what a stunning store!

    Molly {Dreams in HD}
    http://dreamsinhd.blogspot.com

  • Banana has always been one of my staple stores! They have clothes that are comfortable, affordable and can easily be dressed up or down for different occasions, so I love this! Wish so badly I could make a trip to NYC to meet you on Friday, but hope you have an amazing time, and can’t wait to visit the store and see the photo the next time I’m up there!

  • Amy

    well that looks nothing like the Banana Republic outlet mall in San Marcos! Absolutely lovely.

  • Missirlou

    I wish we could buy their stuff in Greece as well… 🙁

  • candace

    love banana republic. best clothes for work. because of your pictures jamie, i must go shopping.

  • Gosh beautiful capture of the store!

  • I just so happens I will be in NY Friday (6,000 miles from Guam) and I was very much hoping to meet you, Jamie! Been following you since Tumblr days and was very inspired to start photographing.

    Sound of Chic
    Classic style set to am indie soundtrack
    http://soundofchic.com

  • Tarragona IN

    Beautiful shop!!! The ones we can’t bien in NY on Friday, we’ll wait for your pictures
    http://tarragonain.blogspot.com.es

  • laura

    i preferred them when they were safari – now it feels too like every other brand