[I] like the idea of rejecting winter. While talking one morning with the team at CHANEL about the launch of their eyewear e-commerce for the US I started dreaming about those sunny resort days ahead when you desperately crave warm golden light and any color besides gray. Once I was driving with a friend in the early spring and she laughed at me as I starred glassy eyed out the window and said “I miss the color green.”
It’s just that simple.
So let’s bring resort to us. In a beautiful explosion of color lost in the concrete industrial vault of Brooklyn, Juliane, our exotic CHANEL flower, paints a trail of prismacolor like an escaped wildflower from some tropical distant land, bringing back to life the sticky memories of warm days past and all that there is to look forward to when we bloom to our fullest beauty again.
Bring resort to you- CHANEL just launched eyewear e-commerce in the US with runway frames as seen here to more classic styles for year round.
More CHANEL Stories:
Waking up in CHANEL || CHANEL on the streets of NYC || CHANEL in Polaroid || CHANEL: Light & Time || CHANEL Haute Couture || CHANEL & India Salvor Menuez || CHANEL Cinemagraph || Coco Chanel’s Apartment || The Making of Couture in Paris || Boulevard CHANEL || CHANEL & Margot || CHANEL & her Boyfriend’s Watch