It’s a CHANEL world

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[I] like the idea of rejecting winter. While talking one morning with the team at CHANEL about the launch of their eyewear e-commerce for the US I started dreaming about those sunny resort days ahead when you desperately crave warm golden light and any color besides gray. Once I was driving with a friend in the early spring and she laughed at me as I starred glassy eyed out the window and said “I miss the color green.”

It’s just that simple.

So let’s bring resort to us. In a beautiful explosion of color lost in the concrete industrial vault of Brooklyn, Juliane, our exotic CHANEL flower, paints a trail of prismacolor like an escaped wildflower from some tropical distant land, bringing back to life the sticky memories of warm days past and all that there is to look forward to when we bloom to our fullest beauty again.

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Bring resort to you- CHANEL just launched eyewear e-commerce in the US with runway frames as seen here to more classic styles for year round. 

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Juliane Rossi wears CHANEL Cruise 2015 / 16 collection and Round Runway Eyewear // Styled by Kelly Framel //Hair & Makeup by Porsche Cooper // Shot in Bushwick, Brooklyn




More CHANEL Stories:

Waking up in CHANEL || CHANEL on the streets of NYC || CHANEL in Polaroid || CHANEL: Light & Time || CHANEL Haute Couture || CHANEL & India Salvor Menuez || CHANEL Cinemagraph || Coco Chanel’s Apartment || The Making of Couture in Paris || Boulevard CHANEL || CHANEL & Margot || CHANEL & her Boyfriend’s Watch


  • Sofia

    Beautiful editorial! <3 Love all the colors! Did you shoot it on color film or is it digital?

  • This reminds me little bit of Spanish style. Pictures are very colorful and cool…

  • Tess D’Urbervilles

    Your editorials are always something special to read and- most of all- to watch. You created a great team with Kelly!

    Vittoria from 5 IN THE MORNING

  • I feel like I’ve been transported back in time. So retro and modern, all at the same time…

  • So bright and beautiful! Always love when you and Kelly collab, you both always create magic together!

    Also, I love that when I see that fourth blurry photo from the bottom, it reminds me of immediately of you.. I’ve been noticing a few of those in past shoots and they’ve kinda become part of your signature photography, no? All the photos (including that one) are just gorgeous!


  • Tarragona IN

    The pictures are so colourful!!! I love the one with the model that seems to be behind a translucent window.

  • Incredible! few photoshoots actually make me want to wear color… this one is now top of the list 😉

  • Sofia S

    Hi Jamie, I would like to ask you if you could do a post about how you work when you do fashion shoots with film. I am just starting out right now and I have the same camera as you Pentax 67. I would want to know how you are dealing with light, if you are using flash to that camera or if you skip it bc of the slow sync speed it has. I also would want to know how brands/magazines think about film photography, how do you/them choose their photos. Do you push film during fashion shoots? What’s good to know when you working with film. It would be really interesting to hear from someone with experince.

    Thank you! 🙂

  • Ruth Xu

    Great pics!In love with everything!